brand image Archives - AMA Tampa Bay

Who Uses Consumer Feedback the Best?

Posted on November 1, 2011 by

The ability to effectively use consumer feedback can set any company apart from the crowd. Seeking out customer opinions will help you choose profitable directions for your company and inspire…

Centaur or Celestial Horse? Cultural Confusion in Brand Imagery

Posted on March 7, 2011 by

wpengine

By Timm Sweeny President, SIL Group Regardless of where they are from, the city or the countryside, few Chinese are indifferent to cognac. China ranked 8 out of 153 countries…