Posts Tagged ‘American Marketing Association of Tampa Bay’
The (Advertising) Revolution Will Be Televised
Technology and lifestyle trends are working together to change advertising. They are making significant alterations to how marketing communications are developed and delivered. Advertising is not static; it will constantly…
Read MoreBringing in a Ringer
Celebrity endorsement is a staple of the advertising industry. If you market to consumers, this tactic can be successful regardless of what product or service you sell. One night of…
Read MoreRubber Brands
When it comes to building a brand, it can become far too easy to set your sights too high. Niche brands sometimes become successful and want to become all-encompassing in…
Read MoreStill Going Green?
Marketing follows trends much like anything else in the world. Once something is established, and people seem engaged, marketers often find ways to tailor their offerings around whatever trend is…
Read MoreRebranding is an Involved Process
When sales are down or a company feels that their competitors are outpacing them, the marketing department often ends up being assigned a job. They are generally told that things…
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