Posts Tagged ‘American Marketing Association of Tampa Bay’
Centaur or Celestial Horse? Cultural Confusion in Brand Imagery
By Timm Sweeny President, SIL Group Regardless of where they are from, the city or the countryside, few Chinese are indifferent to cognac. China ranked 8 out of 153 countries…
Read MoreGiving away the House
Basic knowledge of social structures or people in general dictates that people love free stuff. You can call it a promotion, a product sample or whatever you would like, but…
Read MoreTo Text or Not to Text
With every new technology comes a new means of reaching customers. The U.S. Postal Service provided the platform for direct mail. AOL, Internet Explorer and the like made email marketing…
Read MoreWhom Are You Selling to? A New Middle Class
As a society, America tends to have extravagant tastes. Consumers have traditionally been the backbone of our economy and have stood up to the challenge, many buying goods and services…
Read MoreAn Overhaul for Mr. Mom
The face of the American family is not the same as it was a decade or two ago. Gender roles are changing as a result of the modernization of our…
Read MoreStraight Talk or Industry Jargon?
What is the best way to communicate with your customers? Do you approach them in a completely straightforward manner while emphasizing your brand’s exceptional qualities, or do you use lingo?…
Read MoreIs Twitter a Marketer’s Friend?
Social media marketing is by now a staple product line at ad agencies as well as internal marketing departments. People are hooked on social media, so if a brand wants…
Read MoreNewspapers are Dying and It’s Our Fault
This post definitely isn’t the first time that you have heard of the demise of the newspaper. Readership is down, which isn’t good for publishers, but the real reason, as…
Read MoreInformation Influences Perception
Consumers tend to do some research, especially before they make a major purchase. The question for marketers becomes how to get your products in front of consumers during this research…
Read MoreA Look Ahead
2010 is wrapping up quickly. We hope your holiday marketing campaigns are proving to be successful and your fourth quarter is finishing on a bright note. Next year will present…
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