Making Big Data Useful

Posted on February 19, 2013 by

You may know about Big Data, but do you know how to make it useful for you and your business?

Big Data is a phrase that's getting a lot of attention online and in business offices. Showing no signs of slowing, the need for data in marketing and advertising through social media is only going to be greater. Here's how to use Big Data so that it's useful to you and your specific needs:

Marketing Analytics
Businesses have the daunting task of managing a huge amount of data when assessing customer interaction, satisfaction, preferences and trends, among other habits. Without this data, how would we be able to measure our successes and failures? With analytics, you can find out when your consumers are more active online and whether or not it benefits you to post to your social media pages first thing in the morning or if it would be better to post in the afternoon or evening when more people are at home.

Social Media
What better way to find out what the people want than to get it from the source? Sharing, liking and commenting on Facebook is the main way customers are letting businesses know what they want more of and they're not being shy about it. This information is delivered directly to you for free! Use it to your advantage. Pay attention to what the latest trends are in social media and make sure that you have a place in it so that more and more people see your brand.

Careers in the Future
It seems as though Big Data is such a growing issue that more and more businesses are hiring analysts to keep track of it all. This will be a huge boost in the IT job market and has potential to become a chosen career path as social media grows and evolves.

Businesses of all sizes have the opportunity to take advantage of Big Data collection in order to create their marketing campaigns. Make sure you're doing the same with all of the information that is immediately available to you.

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