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Building Your Brand in HealthCare
“Every brand makes promises. When a brand consistently fulfills its promises, it builds brand loyalty.” — Leke Alder, International Author To successfully build or redefine your healthcare brand, there’s a…
Read MoreDiving in Headfirst
What in the world is AMA Tampa Bay? A while ago, I had no idea what it was. I vaguely remember reading an article in which the author said that joining…
Read MoreAMA Tampa Bay Member Spotlight, March 2015: Andrea Nieman
Each month, the AMA Tampa Bay features a member in our Member Spotlight. We have a diverse membership base with marketers representing many different disciplines and industries. Our Member Spotlight…
Read MoreSpecial report – The Marketing of Meatloaf in America is in Crisis!
We, at AMA Tampa Bay, came to the startling realization that, despite the striking similarities between meatloaf and hamburgers, “The Loaf” gets no love and hamburgers take it all! This is…
Read MoreFebruary Event Recap | A Look Back at the Most Expensive Ads of the Year
What’s so exciting about the Super Bowl? The football game, the half-time show, and the commercials! You can put those three in the order of importance that best suits your…
Read MoreThe things I learned from BallywhoSocial – Measuring Social Media ROI
So, yeah, I had a brilliant thought, that I was kind enough to share with all of my Facebook friends. Several hours later, no one seemed to appreciate my brilliance…
Read MoreGlass Bottom Boat Approach: Rebranding AMA Tampa Bay
“Glass bottom boat” is a term being used quite a bit among AMA Tampa Bay volunteers. What exactly does it mean? The term is a metaphor to describe a philosophy and set of…
Read MoreAgency Crawl
I couldn’t wait to check out the agency crawl. The limo bus was waiting for us to all arrive and then off we went to our first stop, Sign-Age. Smiling…
Read MoreGoal-Setting For Marketing In Healthcare & Beyond
Setting marketing goals is an art. It requires a delicate midpoint between achievable milestones and unattainable dreams. If you allow it, setting and maintaining goals can be a somewhat torturous…
Read MoreResolutions for Hospital Administrators, Practice Managers & Physicians, Oh My!
It’s never too late for a fresh start, so in the spirit of the New Year we are challenging you to rethink your healthcare marketing strategy, get a little creative…
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