Local News
AMA Tampa Bay Announces New President, Board of Directors for 2021-2022
Tampa, FL – The Tampa Bay chapter of the American Marketing Association (AMA) has announced its new board of directors and president for the 2021-2022 board term. The new board features…
Read MoreMarketing 2021: Companies in Tampa Talk Trends, Challenges & The City They Love
If there is any question as to whether digital marketing is important in 2021, the answer seems evidenced by the fact that global digital marketing spend is expected to reach…
Read MoreUniversity of Tampa offers Free Lecture Series on how to navigate through the turbulent and uncharted waters of today’s global pandemic.
What can leaders do to navigate and steer businesses through the turbulent and uncharted waters of today’s global pandemic? How can leaders capitalize on business opportunities and minimize the impact…
Read MoreMarketing a #1 Tourism Destination: Visit St. Pete/Clearwater
Visit Dubai or the American Tropics, St. Pete/Clearwater, which one will it be? Yep. You heard it here. Our very own hometown is a worldwide sought out destination. Travelers from…
Read More‘Dreams of Dali’ virtual reality proves a real success
By Mike Stephenson Few think of museums as cutting edge, but when your institution is devoted to surrealist artist Salvador Dali you learn to open your mind to possibilities. “He…
Read MoreLiving a Core Marketing Philosophy – The McDonald’s Way at Caspers Company
On May 25th Bob Conigliaro – VP of Community Relations at the Caspers Company – was Tampa Bay AMA’s featured keynote luncheon speaker. He boiled down his executive marketing and…
Read MoreHealthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise…
Read MoreVisual marketing and communications: Setting your plan in motion
By Mike Stephenson More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year. Visual marketing and communications are…
Read MoreThe Landscape of Tampa Bay Healthcare
AMA Tampa Bay Healthcare Shared Interest Group Event Preview Consumerism has drastically changed the way most of the largest companies and sectors do business. It has forced companies to give…
Read MoreAnnouncing Marketer of the Year Finalists
Finalists are Announced for the 2016 Marketer of the Year Awards The AMA Tampa Bay Marketer of the Year Finalists have been announced! These are Tampa Bay’s most prestigious brands and…
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