Posts by wpengine
Is Bing Gaining on Google?
Since the launch of Microsoft Corporation’s new search engine, Bing, in June of 2009, the blogosphere has been abuzz with the question: Can Bing topple Google? Some say yes and…
Read MoreThe Marketing Value of Corporate Sponsorships
Corporate sponsorships might be the marketing solution you are looking for. They can help your business achieve wider visibility and name recognition in your local community. These sponsorships are often…
Read MoreOutdoor Advertising: Explore Your Options
Thanks to the technological revolution, the sky is the limit where outdoor advertising is concerned. Laser graffiti splashed across buildings in London, advertising on runway couture in Johannesburg, and an…
Read MoreCentaur or Celestial Horse? Cultural Confusion in Brand Imagery
By Timm Sweeny President, SIL Group Regardless of where they are from, the city or the countryside, few Chinese are indifferent to cognac. China ranked 8 out of 153 countries…
Read MoreGiving away the House
Basic knowledge of social structures or people in general dictates that people love free stuff. You can call it a promotion, a product sample or whatever you would like, but…
Read MoreWhom Are You Selling to? A New Middle Class
As a society, America tends to have extravagant tastes. Consumers have traditionally been the backbone of our economy and have stood up to the challenge, many buying goods and services…
Read MoreStraight Talk or Industry Jargon?
What is the best way to communicate with your customers? Do you approach them in a completely straightforward manner while emphasizing your brand’s exceptional qualities, or do you use lingo?…
Read MoreIs Twitter a Marketer’s Friend?
Social media marketing is by now a staple product line at ad agencies as well as internal marketing departments. People are hooked on social media, so if a brand wants…
Read MoreA Look Ahead
2010 is wrapping up quickly. We hope your holiday marketing campaigns are proving to be successful and your fourth quarter is finishing on a bright note. Next year will present…
Read MoreThe (Advertising) Revolution Will Be Televised
Technology and lifestyle trends are working together to change advertising. They are making significant alterations to how marketing communications are developed and delivered. Advertising is not static; it will constantly…
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