Posts by Marietta Poshi
Security Awareness: The Intersection between Marketing and Cybersecurity
by Omar Lopez Why does Security Awareness matter? Security awareness is a training strategy program designed by IT Security professionals for mitigating risk. All organizations are susceptible to security attacks…
Read MoreThe Role of Data Analytics in Driving Marketing Decisions
by Emma Jones When information is abundant and consumer behavior constantly evolves, businesses must leverage every tool to stay competitive. One such tool that has become indispensable in marketing is…
Read MoreHarnessing the Power of Chatbots for Your Marketing Strategy
Chatbots are far from a new phenomenon in marketing contexts. They haven’t taken over overnight but have gradually been refined into their modern selves. Therefore, using chatbots for your marketing…
Read MoreThe Impact of Influencers
Why this new way of Marketing is here to stay… a while! The term “influencer” is not new by any means; it has been around since the 1600’sand the term…
Read MoreHow to Improve Your Social Media Reach to Boost Your Business
By Keira Myers As a business, you need to think about ways to grow. There are many digital marketing strategies at your disposal, but the one that has a lot…
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