Posts by Anne Myers
Chatbot Assists in Marketing and Sales
Chatbot is defined as a computer program that is designed to simulate conversation with human users, mostly used over the internet. If you’ve ever asked Apple’s Siri or Android’s Cortana…
Read MoreHow to do Search Engine Optimization (SEO) on Your Own & How to Know When to Outsource
x Misconceptions About SEO & How They Harm Our Businesses SEO is one of the most misunderstood types of digital marketing. Many business owners and general marketing practitioners believe it…
Read MoreUber & the Art of Marketing to Millennials
Why is marketing to millennials so important? Millennials, ages 19 to 35, are in the spotlight more than ever. They recently surpassed Baby Boomers as America’s largest generation and most…
Read MoreMember Spotlight: Colonel Jim Fraley
AMA Tampa Bay’s Member Spotlight: Colonel Jim Fraley. A monthly feature for our members to learn from the insight and experiences of other members.
Read MoreAd Blocking: Good or Bad for Advertising Industry?
There is a growing debate in the industry about ad-blocking and its potential to threaten the advertising ecosystem. Today, blocker usage growth is fueling contentious dialog between ad-blocking software companies…
Read More2016 Presidential Election Marketing Lessons
As marketers, the 2016 Election offers a dynamic view of the evolution of social media and data-driven initiatives. Brand managers jump to the campaign trail to learn the best practices from the “the wildest and most outrageous presidential election cycle in decades,” according to Adweek. While social media’s transforming role in this election needs to be addressed, is there more to know about campaign marketing for 2016?
Read More3 Great Takeaways From Russ Klein’s Presentation
AMA Tampa Bay hosted a very engaging event on May 19th at the Center Club in Tampa. Russ Klein, CEO at The American Marketing Association, spoke about his experiences from…
Read MoreMember Spotlight: Kristin Whitaker
AMA Tampa Bay’s Member Spotlight: Kristin Whitaker, Chief Advancement Officer at Girl Scouts of West Central Florida A monthly feature for our members to learn from the insight and experiences of…
Read MoreMaximizing use of Content on Social Media: How to Create a lot From a Little
Imagine being told to create roughly 1,000 pieces of unique content from just 30. Imagine that your supervisors, your colleagues, and the public will judge the quality of your newly…
Read MoreWhy the Buzz on Snapchat?
Why the Buzz on Snapchat? From Marketing Land to Social Media Today, the coverage of Snapchat’s evolution is constantly in the news. From the White House to the Emmy’s, Snapchat has…
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