Posts by amasite
Helpful Tips on Social Media Effectiveness – Join Us November 10th
We all know that Digital Strategy is critical to success in marketing, but for many, managing a digital campaign can be complex, time consuming, and yield results that are hard…
Read MoreThe Tampa Bay Buccaneers Win on the Field and Off
By: Blake Pierson AMA Tampa Bay held its October lunch event at the Tampa Bay Buccaneers Headquarters on Tuesday, October 18th. The guest speakers were the Buccaneers’ CMO, Brian Killingsworth,…
Read MoreMarketing Strategy – Leveraging Problems and Opportunities
By Gary Beemer Takeaways: 1. Problems are all around us, solve some and you may just have the next big idea for your business. 2. Positive trends present opportunities, but…
Read MoreMarketing Strategy ABC’s for Busy Marketers
By Gary Beemer At a recent conference, a room full of professional marketers where asked to define the term “Marketing Strategy.” Simple enough… right? At first there was an awkward…
Read MoreA Campaign Manager’s Social Media Strategies
Brand Ambassador Programs – Tips from Coca-Cola
AMA Tampa Bay welcomed Christy Amador – Coca-Cola’s Sr. Communications Manager – as its guest speaker for the chapter’s June lunch event, which was held on Thursday, June 16th. More…
Read MoreHow Coca-Cola® Maintains Brand Loyalty in a Changing Environment
Coca-Cola® is an iconic global brand that has exemplified brand loyalty throughout its 125 year history of success. The brand has retained its popularity amidst economic downturns, changing consumption patterns,…
Read MoreRuss Klein Introduces 4 Marketing Practices to Give Your Strategy a Boost
As marketers, some of us have heard of design targeting, tension advertising, social currency, and integrated marketing. What do they mean? Why do they constitute best practice thinking? American Marketing…
Read MoreCommunicating A Brand’s Voice
A company’s brand is developed by its voice – this is the language, imagery, and tone used to connect with an audience. The voice has to be consistent and authentic…
Read MoreHow IKEA uses Analytics to Shape the Customer Journey
On April 21st, Mary Lunghi, Market Intelligence Director of furniture retail giant IKEA, will speak to AMA Tampa Bay members about how data influences the customer experience. Anyone who has visited IKEA knows it is far from the typical furniture retailer. The reason has much to do with data, and Lunghi sits at the helm of IKEA’s data collection and analysis.
Read More