Archive for February 2020
Video Marketing: Is it for me?
Let’s talk about video marketing. What is it? It’s a digital marketing strategy based on the use of audio and visual elements to create and spread content among various platforms. …
Read MoreUT Hosts Agency Career Panel this Wednesday 6-7:30 PM
Subject: Join AMA for a Career Exploration Panel – Open to all! Join AMA UT this week for our BIGGEST EVENT YET! A special panel event featuring Marketing/Advertising professionals from…
Read MoreUniversity of South Florida and University of Tampa Recognized in AMA International Case Competition
Each year the AMA sponsors an International Case Competition for Collegiate Chapters. This year the company was Cotton Inc. and out of 320 entrants USF qualified as a finalist and…
Read MoreList Testing in Direct Mail
“If you mail an entire mailing list the first time you try it, you aren’t testing, you’re gambling.” -Edward Nash [1] When looking at your marketing budget, testing should always…
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