Archive for May 2011
Adding Value through Customization
One need not be a control freak to have an innate yearning to have some sway over the world. When it comes to the things that people spend their hard…
Read MoreThe Art of the Cold Call
There is nothing easy about cold calling prospects for new business. The very idea fills many of us with dread. However, there is a reason that this sales method has…
Read MoreHow to Use PR to Gain Attention
Even novice entrepreneurs understand the power of advertising. Paid exposure can work as an effective and far-reaching tool to familiarize the public with a company name. Few people go into…
Read MoreIncreasing Sales
No matter how successful your business, you probably aren’t making the money you could be. Businesses can always find more opportunities for extra services, extra products, and more sales. Too…
Read MoreIdentifying Target Markets/Demographics
Successful businesses do not always need to attract a large client base. Many products and services appeal to only a small and devoted niche or market. Before you begin a…
Read More