Archive for March 2011
A Little Insight From HubSpot
We are very pleased to have been able to spend some time with HubSpot’s Ellie Mirman recently. Ellie is an Inbound Marketing Manager for HubSpot who has a special focus…
Read MoreIs Bing Gaining on Google?
Since the launch of Microsoft Corporation’s new search engine, Bing, in June of 2009, the blogosphere has been abuzz with the question: Can Bing topple Google? Some say yes and…
Read MoreThe Marketing Value of Corporate Sponsorships
Corporate sponsorships might be the marketing solution you are looking for. They can help your business achieve wider visibility and name recognition in your local community. These sponsorships are often…
Read MoreOutdoor Advertising: Explore Your Options
Thanks to the technological revolution, the sky is the limit where outdoor advertising is concerned. Laser graffiti splashed across buildings in London, advertising on runway couture in Johannesburg, and an…
Read MoreCentaur or Celestial Horse? Cultural Confusion in Brand Imagery
By Timm Sweeny President, SIL Group Regardless of where they are from, the city or the countryside, few Chinese are indifferent to cognac. China ranked 8 out of 153 countries…
Read MoreThe Seven Deadly Sins of Email Marketing
In our increasingly technological world, email, blogs, mobile marketing and videos are the way of the future. With direct mail campaigns set to drop 17% during 2011, the marketing budgets…
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