Archive for October 2010
Still Going Green?
Marketing follows trends much like anything else in the world. Once something is established, and people seem engaged, marketers often find ways to tailor their offerings around whatever trend is…
Read MoreRebranding is an Involved Process
When sales are down or a company feels that their competitors are outpacing them, the marketing department often ends up being assigned a job. They are generally told that things…
Read MoreHyperlocal Targeting: Does it fit Your Needs?
One of first things that businesses consider when either starting or growing operations is location. You must be located so as to be accessible to customers. These days the internet…
Read MoreYour Mother Always Told You to be Yourself, Didn’t She?
Branding is more than a word that you throw at clients or managers because you are the marketing expert. It’s a real concept that exists in the marketplace. Consumers respond…
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