How to Crowdsource Your Next Marketing Campaign

Posted on February 26, 2013 by

Power to the people! Let your customers give you ideas for your next marketing campaign.

Crowdsourcing is a popular way to find out what your consumers and potential customers are interested in. Through social media, millions of opinions, both positive and negative, are flowing throughout the internet and businesses are paying attention. Allowing people to participate in order to form the criteria of your next marketing campaign can be a smart move. Here are a few things to keep in mind:

Be Clear
Make sure that you are being specific when asking for consumer information and feedback. Let people know what you are looking for by asking directly. Asking questions with True/False or Yes/No answers forces people to choose or make a decision. That way, you'll get the clear answers that you're looking for.

Make it Worthwhile
What are the people going to get out of it? Using incentives, such as deals or discounts, to encourage responses and interaction is a great way to get the information you need while additionally making your customers happy. It's a win/win! However, sometimes people just like to be heard or acknowledged and that alone is their reward.

Keep it Simple
Avoid directions, rules, games, quizzes, etc., that are too complicated or take too long to complete. Participation will be extremely low if it isn't fast and easy as people tend to lose interest quickly. You might as well make it fun, too.

Prepare for Chaos
Anytime you're looking for mass information, there is a potential for mass chaos. Stay organized and be patient when sifting through the returned comments, surveys and questionnaires. Don't let it overwhelm you. If you're prepared ahead of time, you'll be able to brace yourself for the flood of content.

Stay connected with like-minded business leaders and marketers by becoming a member of AMA Tampa Bay. Be sure to check out our website frequently for information about upcoming guest speakers, lectures and events.

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