Current Trends in Holiday Marketing

Posted on December 11, 2012 by

Are your holiday marketing efforts really reaping the results you want?

Many businesses receive a large majority of their annual business during the holiday season. If this is true for your company, your marketing plans for the next couple weeks are crucial. Are you utilizing the most popular trends this year?

Mobile Marketing
With the increasing popularity of the tablet and the new iPad Mini, more and more customers are spending time on the mobile web rather than sitting in front of their laptops and desktops. Will they find your advertisements, or are you focusing all your attention on traditional online advertising?

Email Campaigns
The conversion rates of email newsletters have not diminished. Obtaining email addresses and promoting your sales through this medium is still the number one way to bring in customers during the holidays. What incentives are you providing your email subscribers?

Social Proof
Most consumers now want reassurance that they will be satisfied with their purchases before they buy. Provide customer testimonials on your website, link to good reviews, and encourage happy customers to leave feedback on relevant websites, such as Amazon or Yelp.

Get Visual
With the exploding growth of Pinterest, social media has become more visual over the past year. Make sure you have attractive and shareable pictures readily available for your best holiday sellers, and watch them spread through all the "Gift Idea" boards on Pinterest.

Networking is a crucial part of your career in marketing. Have you joined in on one of our events yet? Take advantage of these fun opportunities to meet new people and discover new inspiration for your work! Our latest event is this Friday, December 14. Alicia Argiz Lyons, Director of Development and Marketing at Shriners Hospitals for Children in Tampa will be discussing how a brand makeover can help you get back into the spotlight.

Posted in More and tagged AMA Tampa Bay, American Marketing Association, Florida, holiday marketing, Marketing, marketing trends, Tampa