What Makes Engaging Content?

Capture the attention of your intended audience with these tips for engaging content.

Is a website or blog a crucial component of your marketing strategy? If so, you know the quality of your content can make or break the success of your business. Engaging content is your number one way of attracting readers and maintaining the loyalty of your long-term subscribers. If your current prose is leaving something to be desired, step it up with these guidelines.

Engaging content is personal. Your readers want to connect with a person, not read an encyclopedia entry. Don't be afraid to write casually with a fun attitude. Make a couple jokes, include a relevant anecdote, and don't forget to interact with your audience in the comment section!

Engaging content is helpful. Your blog isn't about you. It isn't even about your business. Your readers want to know what's in it for them. Make sure each post meets a need or solves a problem for your audience.

Engaging content is easy to read. A large, unbroken block of text is intimidating. Most readers won't even try. Make your content easy to skim. Use short paragraphs, bold subtitles, lists, and bullet points. Make sure you proofread before you publish! Spelling and grammar errors are distracting at best. At their worst, they can create miscommunications and confusion.

A large network can help distribute your most engaging content to new potential customers. Have you connected with peers in your field? Meet and mingle with like-minded professionals around Tampa Bay at one of AMA's events! Check out our website to learn more about upcoming opportunities.

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