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The (Advertising) Revolution Will Be Televised

Posted on December 9, 2010 by

Technology and lifestyle trends are working together to change advertising. They are making significant alterations to how marketing communications are developed and delivered. Advertising is not static; it will constantly…

Leveraging Trends

Posted on December 1, 2010 by

amasite

Marketing is about communicating with people and getting the word out about your brand. In order to effectively communicate, a marketer must know what the people they are talking to…

Bringing in a Ringer

Posted on November 29, 2010 by

wpengine

Celebrity endorsement is a staple of the advertising industry. If you market to consumers, this tactic can be successful regardless of what product or service you sell. One night of…

Still Going Green?

Posted on October 27, 2010 by

wpengine

Marketing follows trends much like anything else in the world. Once something is established, and people seem engaged, marketers often find ways to tailor their offerings around whatever trend is…