marketing strategy Archives

The Seven Deadly Sins of Email Marketing

Posted on March 1, 2011 by

In our increasingly technological world, email, blogs, mobile marketing and videos are the way of the future. With direct mail campaigns set to drop 17% during 2011, the marketing budgets…

A Quick Q & A with Dana Williams

Posted on July 20, 2010 by

wpengine

Dana Williams, Director of Marketing and Communications for Southwest Airlines, shared her insights with us this past Friday. Williams explained the strategy behind Southwest’s “Bags Fly Free” campaign and shared…