Consumer Marketing Archives

Consumer Behavior

Posted on August 30, 2011 by

Understanding the way consumers think, act, feel and make decisions can be a great tool in marketing. Marketing strategies and campaigns can be improved or altered to effectively reach or…

What’s the Buzz on Daily Deals Benefiting Businesses?

Posted on August 9, 2011 by

amasite

Daily deals or group buying sites like Living Social and Groupon have become extremely popular among consumers, but you may ask, “Can this discount model work in the B2B segment…