Posts Tagged ‘big data’
The Role of Data Analytics in Driving Marketing Decisions
by Emma Jones When information is abundant and consumer behavior constantly evolves, businesses must leverage every tool to stay competitive. One such tool that has become indispensable in marketing is…
Read MoreHealthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise…
Read MoreMaking Big Data Useful
You may know about Big Data, but do you know how to make it useful for you and your business? Big Data is a phrase that's getting a lot of…
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