Posts Tagged ‘AMA Tampa Bay’
Your Mother Always Told You to be Yourself, Didn’t She?
Branding is more than a word that you throw at clients or managers because you are the marketing expert. It’s a real concept that exists in the marketplace. Consumers respond…
Read MoreUnwavering Individual Contributions, Key to Chapter Success
By Colleen Chappell, Immediate Past President, AMA Tampa Bay The chance to serve as chapter president of an international organization is a once in a lifetime opportunity. As president of…
Read MoreSave Your Silver Bullets for Slaying Werewolves: Marketing And Marketing Research Require An Arsenal Of Understanding
By Jay L. Roth, President, J. L. Roth & Associates, www.jlrothassoc.com Magic bullets only exist in fairy tales and fantasies. Marketing success requires understanding consumer needs (be they the needs…
Read MoreNot in Retail? Consumer Habits Still Matter
Last week, we looked at the results of Deloitte’s annual Back-to-School Shopping survey. Results indicate that, although they’re nowhere near ready for spending freely, consumers have adopted a less pessimistic…
Read MoreBack-to-School Shopping Shows Promise for Marketers
Students in Hillsborough County head back to school today, wearing new clothes and laden with school supplies. Each year, back-to-school shopping brings a boost to the retail market, and this…
Read MoreBut We’re the Marketing Department—Why Does Exit Strategy Matter?
Every successful business begins with an excellent plan, and that plan generally—and should—include an exit strategy. That exit strategy outlines the end goal for the business; for example, do the…
Read MoreWhat’s Your Story? Harness the Power of Marketing through Storytelling
As marketers, we often focus on the “next big thing,” straying from the perennial principles of effective marketing to pursue the latest fads or rehash metrics. Yet virtually every new…
Read MoreBuilding a Reputation as a Thought Leader: Penetrating the Speaker Circuit
A few weeks ago we looked at strategies to get your name in print. This week, we’ll look at another key component of thought leadership: breaking into the speaker circuit.…
Read MoreA Quick Q & A with Dana Williams
Dana Williams, Director of Marketing and Communications for Southwest Airlines, shared her insights with us this past Friday. Williams explained the strategy behind Southwest’s “Bags Fly Free” campaign and shared…
Read MoreBuilding a Reputation as a Thought Leader: Get Your Name in Print!
Establishing oneself as an industry thought leader makes marketing and sales a much easier task. For marketing executives, especially those who specialize in marketing for a specific vertical, gaining a…
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