How to Identify and Select the Target Market for Your Direct Mail Marketing Campaign
In this article, we’re delving into our first step of the ten we outlined in our recent blog post “10 Steps to Creating a Direct Mail Marketing Plan.” Today, we’re…
2020 Trends: Content Marketing
As the new year comes upon us, we must begin to explore the content marketing trends for 2020. To remain (or upgrade to) a strong competitor in the market, businesses…
Interactive Media: How Startups like SelfieStyler are Changing the Future of Retail
Brick-and-mortar stores have been working hard to compete with each other as customers continue to demand a seamless omni-channel experience. It is more important than ever for retailers to implement…
10 Steps to Creating a Direct Mail Marketing Plan
Did you know that in today’s digital world, direct mail marketing remains one of the most trusted sources of advertising? Radio and TV ads are a distant second and third [1].…
A Future Without Limits – Disruptive Marketing and the USF Rebrand Story
Creating a dynamic change in a brand can be a journey hard-won, especially in higher education where collaboration is key. Alumni are passionate and are deeply attached to their school’s…
Hyperlocal Marketing
Hyperlocal marketing is one of today’s most -if not the most- popular way of reaching consumers. Hyperlocal marketing is a way of targeting consumers either offline or online, with a…
Volunteer of the Quarter: Savannah Voci
Congratulations to our Q3 Volunteer of the Quarter – Savannah Voci! Savannah currently serves AMA Tampa Bay as the Vice President of Community Outreach after previously operating as Director of…
Building an Effective Loyalty Program
In today’s world, customers are continuously surrounded by choice. With the internet and ease of price shopping, both consumers and businesses are becoming increasingly price sensitive to find the best…
Vertical Video: Why now?
Videos have always been shot horizontally, so why change now? As marketers, we understand the power of video. The saying “a picture is worth a thousand words” is more alive…
Micro-Influencers: A true connection to followers
There is immense power in familiarity, especially when it comes to people. We trust who we know, which is why celebrities have traditionally been highly sought after for marketing campaigns…