A Quick Q & A with Dana Williams
Dana Williams, Director of Marketing and Communications for Southwest Airlines, shared her insights with us this past Friday. Williams explained the strategy behind Southwest’s “Bags Fly Free” campaign and shared…
Building a Reputation as a Thought Leader: Get Your Name in Print!
Establishing oneself as an industry thought leader makes marketing and sales a much easier task. For marketing executives, especially those who specialize in marketing for a specific vertical, gaining a…
Marketing Metrics: How to Make Them Matter (Part Two)
The task of building reliable and meaningful marketing metrics presents a significant challenge. David W. Stewart, professor at the Marshall School of Business at the University of Southern California, offers…
Thanks to Bayshore Solutions for Our New Website!
Welcome to our new and improved website! The new site offers lots of added features, making the site more user friendly and functional. We owe Bayshore Solutions a huge thank-you…
Volunteer with AMA Tampa Bay!
Looking to get more familiar with Tampa’s marketing community? Want to use your special skills to support our organization? We have a wide variety of opportunities available for you. . …
Marketing Metrics: How to Make Them Matter (Part One)
Marketing has always been a difficult area to measure, yet remains undeniably indispensible to virtually every business. As more tools become available, many marketing professionals find themselves surrounded by data. …
Why Collegiate Outreach?
At AMA Tampa Bay, we make it a point to reach out to the college and university communities in our area. We strive to foster relationships through student chapters at…
Welcome to AMA Tampa Bay!
Greetings from the Tampa Chapter of the American Marketing Association (AMA). The AMA has almost 40,000 members all over the world, from a wide variety of industries and backgrounds. Founded…