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What’s Your Story? Harness the Power of Marketing through Storytelling

By amasite | August 9, 2010

As marketers, we often focus on the “next big thing,” straying from the perennial principles of effective marketing to pursue the latest fads or rehash metrics. Yet virtually every new…

New AMA Tampa Bay President – My Look Ahead

By amasite | August 2, 2010

For those of you who missed it, on June 22, Colleen Chappell, the AMA Tampa Bay President and President of ChappellRoberts, passed the gavel of leadership to me. After a…

Building a Reputation as a Thought Leader: Penetrating the Speaker Circuit

By wpengine | July 27, 2010

A few weeks ago we looked at strategies to get your name in print. This week, we’ll look at another key component of thought leadership: breaking into the speaker circuit.…

A Quick Q & A with Dana Williams

By wpengine | July 20, 2010

Dana Williams, Director of Marketing and Communications for Southwest Airlines, shared her insights with us this past Friday. Williams explained the strategy behind Southwest’s “Bags Fly Free” campaign and shared…

Building a Reputation as a Thought Leader: Get Your Name in Print!

By wpengine | July 13, 2010

Establishing oneself as an industry thought leader makes marketing and sales a much easier task. For marketing executives, especially those who specialize in marketing for a specific vertical, gaining a…

Marketing Metrics: How to Make Them Matter (Part Two)

By wpengine | July 6, 2010

The task of building reliable and meaningful marketing metrics presents a significant challenge. David W. Stewart, professor at the Marshall School of Business at the University of Southern California, offers…

Thanks to Bayshore Solutions for Our New Website!

By wpengine | June 23, 2010

Welcome to our new and improved website! The new site offers lots of added features, making the site more user friendly and functional. We owe Bayshore Solutions a huge thank-you…

Volunteer with AMA Tampa Bay!

By wpengine | June 21, 2010

Looking to get more familiar with Tampa’s marketing community?  Want to use your special skills to support our organization?  We have a wide variety of opportunities available for you.  . …

Marketing Metrics: How to Make Them Matter (Part One)

By Michael Lorenzo | June 19, 2010

Marketing has always been a difficult area to measure, yet remains undeniably indispensible to virtually every business.  As more tools become available, many marketing professionals find themselves surrounded by data. …

Why Collegiate Outreach?

By amasite | June 18, 2010

At AMA Tampa Bay, we make it a point to reach out to the college and university communities in our area.  We strive to foster relationships through student chapters at…