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Building a Reputation as a Thought Leader: Get Your Name in Print!

By wpengine | July 13, 2010

Establishing oneself as an industry thought leader makes marketing and sales a much easier task. For marketing executives, especially those who specialize in marketing for a specific vertical, gaining a…

Marketing Metrics: How to Make Them Matter (Part Two)

By wpengine | July 6, 2010

The task of building reliable and meaningful marketing metrics presents a significant challenge. David W. Stewart, professor at the Marshall School of Business at the University of Southern California, offers…

Thanks to Bayshore Solutions for Our New Website!

By wpengine | June 23, 2010

Welcome to our new and improved website! The new site offers lots of added features, making the site more user friendly and functional. We owe Bayshore Solutions a huge thank-you…

Volunteer with AMA Tampa Bay!

By wpengine | June 21, 2010

Looking to get more familiar with Tampa’s marketing community?  Want to use your special skills to support our organization?  We have a wide variety of opportunities available for you.  . …

Marketing Metrics: How to Make Them Matter (Part One)

By Michael Lorenzo | June 19, 2010

Marketing has always been a difficult area to measure, yet remains undeniably indispensible to virtually every business.  As more tools become available, many marketing professionals find themselves surrounded by data. …

Why Collegiate Outreach?

By amasite | June 18, 2010

At AMA Tampa Bay, we make it a point to reach out to the college and university communities in our area.  We strive to foster relationships through student chapters at…

Welcome to AMA Tampa Bay!

By wpengine | June 17, 2010

Greetings from the Tampa Chapter of the American Marketing Association (AMA).  The AMA has almost 40,000 members all over the world, from a wide variety of industries and backgrounds.  Founded…