Keeping Clean: Complying with Advertising Laws
Some advertisements make outlandish claims or bash the competition, some boast bogus testimonials, and some are just downright deceptive! Where do you draw the line to make sure your business…
Marketing to Moms
Most men, if asked, will readily admit that when it comes to purchasing, their wives make most of the decisions. Research shows that women make 85 percent of the brand…
How to Know When and Why You Might Need a Mobile Website
Kevin Hourigan, President and CEO, Bayshore Solutions One of the closest relationships people have today is with their mobile device (judged by constant proximity to it and instant attention paid…
Properly Utilizing Corporate Sponsorships for Marketing Efforts
In the past, only large corporations could afford to sponsor cause-related marketing. Today, however, even small companies are able to spread goodwill and further market their businesses, sponsoring everything from…
Increasing Your Networking Opportunities with a Guest Blog
AMA membership provides a great deal of opportunities for professionals here in the Tampa Bay area. One advantage that comes with membership is the ability to network with other professionals.…
Staying Ahead of the Curve: Mobile Marketing Can Work For You
Technology is one of the biggest driving forces in our society. It allows people to communicate, entertain themselves, and organize their lives. Whether you are tech savvy or not, and…
Marketing to Latin Customers
The United States is becoming more racially and ethnically diverse every day. It is important that companies recognize these changes in the ethnic makeup of our country so they can…
Using Email Marketing Campaigns Effectively
Email marketing is an extremely valuable tool that allows you to communicate easily with your audience, relaying useful information, furthering promotion, and keeping open the lines of communication. However, with…
Adding Value through Customization
One need not be a control freak to have an innate yearning to have some sway over the world. When it comes to the things that people spend their hard…
The Art of the Cold Call
There is nothing easy about cold calling prospects for new business. The very idea fills many of us with dread. However, there is a reason that this sales method has…