Identifying Target Markets/Demographics
Successful businesses do not always need to attract a large client base. Many products and services appeal to only a small and devoted niche or market. Before you begin a…
Getting in on Cell Phone Applications
We live in a technology oriented society. Four-year-olds can surf the web with ease, flat screen televisions are installed in gas stations, and millions of Americans now cannot live without…
How to Use Search Engine Marketing
You’ve spent countless hours creating a website for your business. It has a professional, eye-catching design. It contains useful, rich content, and convincing copy about your products and services. So…
Don’t Forget the Second “P”: The Changing Face of Distribution
Business students often learn about the four P’s of marketing: product, place, price, and promotion. In order to make a sale, all four principles must line up for the potential…
The Changing Face of the Web
For years, Google searches, e-mails, and instant messages dominated the internet. Those looking to make a space for themselves or their businesses in cyber space would sign up for a…
A Little Insight From HubSpot
We are very pleased to have been able to spend some time with HubSpot’s Ellie Mirman recently. Ellie is an Inbound Marketing Manager for HubSpot who has a special focus…
Is Bing Gaining on Google?
Since the launch of Microsoft Corporation’s new search engine, Bing, in June of 2009, the blogosphere has been abuzz with the question: Can Bing topple Google? Some say yes and…
Centaur or Celestial Horse? Cultural Confusion in Brand Imagery
By Timm Sweeny President, SIL Group Regardless of where they are from, the city or the countryside, few Chinese are indifferent to cognac. China ranked 8 out of 153 countries…