Event Marketing and Why it’s Important

Posted on December 28, 2012 by

Ready to make a splash with potential customers? Create an event marketing strategy!

Here's the bad news: more and more consumers are becoming blind to traditional advertisements, both on the web and in print. On the other hand, creative marketing techniques, such as event marketing, are igniting more interest in brands than ever before. Are you ready to get in the game?

What Is Event Marketing?
Event marketing is an attention grabber that exists off the printed page or internet browser. It engages customers in their real day to day lives, often giving them a taste of what your service, products, and brand are all about. This can be something as simple and traditional as a bakery or restaurant offering free samples, or as complex as a national or global tour offering presentations, classes, or entertainment that all points back to a certain company. In some cases, event marketing can take the form of a stunt the grabs everyone's attention and creates a lasting memory of the brand behind it.

Why Is Event Marketing Important?
Today's consumer loves to feel a connection with the brands they stay loyal to. Event marketing can show your brand's unique personality and give you a chance to mingle with your customers. This is especially crucial for online businesses that mostly stay hidden away and inaccessible behind a website or blog. Event marketing makes you a part of the customer's world and community. Best of all, the most effective forms of event marketing will get people talking, writing, and reading – all about your business.

AMA Tampa Bay regularly hosts get together and presentations where members can mingle, network, and learn about the latest trends in marketing. Check out the upcoming events on our website!

Posted in More and tagged AMA Tampa Bay, event marketing, events, experiental marketing, Florida, live marketing, Marketing, participatory advertising, Tampa