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A Campaign Manager’s Social Media Strategies
Event Recap: How Trust, Convenience & Authenticity Drive Uber’s Success
AMA Tampa Bay welcomed Uber’s Senior Marketing Manager Justin Hinote as the guest speaker on Thursday, July 21. Approximately 100 attendees enjoyed Hinote’s insights on marketing to Millennials (19 to…
Read MoreChatbot Assists in Marketing and Sales
Chatbot is defined as a computer program that is designed to simulate conversation with human users, mostly used over the internet. If you’ve ever asked Apple’s Siri or Android’s Cortana…
Read MoreHow to do Search Engine Optimization (SEO) on Your Own & How to Know When to Outsource
x Misconceptions About SEO & How They Harm Our Businesses SEO is one of the most misunderstood types of digital marketing. Many business owners and general marketing practitioners believe it…
Read MoreUber & the Art of Marketing to Millennials
Why is marketing to millennials so important? Millennials, ages 19 to 35, are in the spotlight more than ever. They recently surpassed Baby Boomers as America’s largest generation and most…
Read MoreMember Spotlight: Colonel Jim Fraley
AMA Tampa Bay’s Member Spotlight: Colonel Jim Fraley. A monthly feature for our members to learn from the insight and experiences of other members.
Read MoreAd Blocking: Good or Bad for Advertising Industry?
There is a growing debate in the industry about ad-blocking and its potential to threaten the advertising ecosystem. Today, blocker usage growth is fueling contentious dialog between ad-blocking software companies…
Read MoreBrand Ambassador Programs – Tips from Coca-Cola
AMA Tampa Bay welcomed Christy Amador – Coca-Cola’s Sr. Communications Manager – as its guest speaker for the chapter’s June lunch event, which was held on Thursday, June 16th. More…
Read More2016 Presidential Election Marketing Lessons
As marketers, the 2016 Election offers a dynamic view of the evolution of social media and data-driven initiatives. Brand managers jump to the campaign trail to learn the best practices from the “the wildest and most outrageous presidential election cycle in decades,” according to Adweek. While social media’s transforming role in this election needs to be addressed, is there more to know about campaign marketing for 2016?
Read MoreHow Coca-Cola® Maintains Brand Loyalty in a Changing Environment
Coca-Cola® is an iconic global brand that has exemplified brand loyalty throughout its 125 year history of success. The brand has retained its popularity amidst economic downturns, changing consumption patterns,…
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