Local News
Why Audience Profiles are Critical for B2B Marketing
By Erin Hardy Most B2B businesses think that audience profiles are a great idea—in theory. The same folks also often think that they know enough, and that official audience profiles…
Read MoreMarketing Strategy – Leveraging Problems and Opportunities
By Gary Beemer Takeaways: 1. Problems are all around us, solve some and you may just have the next big idea for your business. 2. Positive trends present opportunities, but…
Read MoreTop 5 Reasons to Attend September Event
Learn how Visit Tampa Bay is shaping our tourism industry. It’s an exciting time to learn about Visit Tampa Bay and their 2016 marketing initiatives, especially if your business or…
Read MoreKrispy Kreme©: Using Social Media to Create Joyous Moments Around the Globe
By Erin Hardy AMA Tampa Bay welcomed Kelley O’Brien, Krispy Kreme’s Director of Social Media Marketing (@KelleyOB) as the guest speaker on Thursday, August 18. Approximately 100 attendees enjoyed O’Brien’s…
Read MoreSweet Tips on Social Media Marketing from Krispy Kreme®
Krispy Kreme is an exemplar of brand building success in the social media world in an industry facing significant challenges resulting from changing consumer attitudes and preferences. According to Kelley…
Read MoreMarketing Strategy ABC’s for Busy Marketers
By Gary Beemer At a recent conference, a room full of professional marketers where asked to define the term “Marketing Strategy.” Simple enough… right? At first there was an awkward…
Read MoreA Campaign Manager’s Social Media Strategies
Event Recap: How Trust, Convenience & Authenticity Drive Uber’s Success
AMA Tampa Bay welcomed Uber’s Senior Marketing Manager Justin Hinote as the guest speaker on Thursday, July 21. Approximately 100 attendees enjoyed Hinote’s insights on marketing to Millennials (19 to…
Read MoreChatbot Assists in Marketing and Sales
Chatbot is defined as a computer program that is designed to simulate conversation with human users, mostly used over the internet. If you’ve ever asked Apple’s Siri or Android’s Cortana…
Read MoreHow to do Search Engine Optimization (SEO) on Your Own & How to Know When to Outsource
x Misconceptions About SEO & How They Harm Our Businesses SEO is one of the most misunderstood types of digital marketing. Many business owners and general marketing practitioners believe it…
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