Healthcare Marketing
Healthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise…
Read MoreThe Landscape of Tampa Bay Healthcare
AMA Tampa Bay Healthcare Shared Interest Group Event Preview Consumerism has drastically changed the way most of the largest companies and sectors do business. It has forced companies to give…
Read MoreTop Trends and Challenges in Healthcare Content Marketing
Content marketing in any industry can be a very involved process. The reason is that healthcare content marketing involves many components and challenges, such as content calendar development, keyword…
Read MoreFlorida Blue’s Victoria Edwards: Content Strategist
If you’ve had the pleasure of meeting Victoria Edwards, you know within the first few minutes that you’re in the presence of a marketing dynamo. She is essentially a self-taught professional…
Read MoreGoal-Setting For Marketing In Healthcare & Beyond
Setting marketing goals is an art. It requires a delicate midpoint between achievable milestones and unattainable dreams. If you allow it, setting and maintaining goals can be a somewhat torturous…
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