data analytics Archives - AMA Tampa Bay

Security Awareness: The Intersection between Marketing and Cybersecurity

Posted on April 28, 2024 by

A graphic depicting a padlock symbolizing internet security, surrounded by icons representing data protection, secure transactions, and encrypted communication. The image illustrates the importance of internet security in marketing strategies, emphasizing the need for safeguarding sensitive information and ensuring customer trust. It serves as a visual reminder of the importance of implementing robust security measures in online marketing campaigns

by Omar Lopez Why does Security Awareness matter? Security awareness is a training strategy program designed by IT Security professionals for mitigating risk. All organizations are susceptible to security attacks…

The Role of Data Analytics in Driving Marketing Decisions

Posted on February 14, 2024 by

Marietta Poshi |

by Emma Jones When information is abundant and consumer behavior constantly evolves, businesses must leverage every tool to stay competitive. One such tool that has become indispensable in marketing is…