Posts by wpengine
Bringing in a Ringer
Celebrity endorsement is a staple of the advertising industry. If you market to consumers, this tactic can be successful regardless of what product or service you sell. One night of…
Read MoreHIROSHI, KYOSEI AND ME
It was in June 1994 when I met His Royal Highness, the Emperor of Japan. His Majesty had come to visit the Japanese Garden at the Missouri Botanical Garden in…
Read MoreStill Going Green?
Marketing follows trends much like anything else in the world. Once something is established, and people seem engaged, marketers often find ways to tailor their offerings around whatever trend is…
Read MoreYour Mother Always Told You to be Yourself, Didn’t She?
Branding is more than a word that you throw at clients or managers because you are the marketing expert. It’s a real concept that exists in the marketplace. Consumers respond…
Read MoreTruth in Advertising: A Social Necessity or a Big Ball of Red Tape?
Communicating with consumers is not always the easiest task. Developing an engaging message about a useful product or service is often the easiest part. Getting past all the hurdles afterwards…
Read MoreThey’re Cooler than You and They Have Money to Spend
With every new generation comes a new sense of identity, new ideas on what defines cool and, for marketers, new headaches. How do we sell to kids? What do we…
Read MoreNot in Retail? Consumer Habits Still Matter
Last week, we looked at the results of Deloitte’s annual Back-to-School Shopping survey. Results indicate that, although they’re nowhere near ready for spending freely, consumers have adopted a less pessimistic…
Read MoreBut We’re the Marketing Department—Why Does Exit Strategy Matter?
Every successful business begins with an excellent plan, and that plan generally—and should—include an exit strategy. That exit strategy outlines the end goal for the business; for example, do the…
Read MoreBuilding a Reputation as a Thought Leader: Penetrating the Speaker Circuit
A few weeks ago we looked at strategies to get your name in print. This week, we’ll look at another key component of thought leadership: breaking into the speaker circuit.…
Read MoreA Quick Q & A with Dana Williams
Dana Williams, Director of Marketing and Communications for Southwest Airlines, shared her insights with us this past Friday. Williams explained the strategy behind Southwest’s “Bags Fly Free” campaign and shared…
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