Posts by wpengine
Properly Utilizing Corporate Sponsorships for Marketing Efforts
In the past, only large corporations could afford to sponsor cause-related marketing. Today, however, even small companies are able to spread goodwill and further market their businesses, sponsoring everything from…
Read MoreIncreasing Your Networking Opportunities with a Guest Blog
AMA membership provides a great deal of opportunities for professionals here in the Tampa Bay area. One advantage that comes with membership is the ability to network with other professionals.…
Read MoreStaying Ahead of the Curve: Mobile Marketing Can Work For You
Technology is one of the biggest driving forces in our society. It allows people to communicate, entertain themselves, and organize their lives. Whether you are tech savvy or not, and…
Read MoreThe Art of the Cold Call
There is nothing easy about cold calling prospects for new business. The very idea fills many of us with dread. However, there is a reason that this sales method has…
Read MoreHow to Use PR to Gain Attention
Even novice entrepreneurs understand the power of advertising. Paid exposure can work as an effective and far-reaching tool to familiarize the public with a company name. Few people go into…
Read MoreIncreasing Sales
No matter how successful your business, you probably aren’t making the money you could be. Businesses can always find more opportunities for extra services, extra products, and more sales. Too…
Read MoreGetting in on Cell Phone Applications
We live in a technology oriented society. Four-year-olds can surf the web with ease, flat screen televisions are installed in gas stations, and millions of Americans now cannot live without…
Read MoreDon’t Forget the Second “P”: The Changing Face of Distribution
Business students often learn about the four P’s of marketing: product, place, price, and promotion. In order to make a sale, all four principles must line up for the potential…
Read MoreThe Changing Face of the Web
For years, Google searches, e-mails, and instant messages dominated the internet. Those looking to make a space for themselves or their businesses in cyber space would sign up for a…
Read MoreA Little Insight From HubSpot
We are very pleased to have been able to spend some time with HubSpot’s Ellie Mirman recently. Ellie is an Inbound Marketing Manager for HubSpot who has a special focus…
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