Posts by Anne Myers
Email Marketing – Myths, Fantasies & Facts
There are plenty of myths, rumors and assumptions about email marketing that are taken for granted when they’re not even true. Not every marketer specializes in email marketing, so I…
Read More7 Ways You’re Harming Your Website Without Realizing It
Your website is your baby. It impacts your reputation, generates leads, builds credibility, and answers questions, and more. If you’re not a developer or an SEO, there’s a chance that…
Read MoreThe Truth About SEO – Debunking The Damaging Myths That Too Many Marketers Believe
Unfortunately, the SEO world is like the Wild West… many marketers who hire SEO “experts” are taken for a bumpy (and expensive) ride. (Yeehaw…no thanks!) SEO is cloaked in so…
Read MoreCMI’s Joe Pulizzi, Content Marketing Process – Audiences First
As I stood next to my fellow Tampa Bay AMA members and watched Joe Pulizzi write “Be Epic” in my newly published Content Inc. book, I thought… how appropriate. Pulizzi,…
Read MoreNeuromarketing Research Workshop – What Consumers See, Read and Pay Attention To
Members of Tampa Bay AMA had the opportunity to hear from Terry Cordova-Hewitt and Adrian Tennant, co-founders of BlueKite Insights. Blue Kite Insight provides its clients with a deeper look…
Read MoreLiving a Core Marketing Philosophy – The McDonald’s Way at Caspers Company
On May 25th Bob Conigliaro – VP of Community Relations at the Caspers Company – was Tampa Bay AMA’s featured keynote luncheon speaker. He boiled down his executive marketing and…
Read MoreHealthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise…
Read MoreCongratulations AMA Tampa Bay Marketer of the Year Recipients!
The American Marketing Association of Tampa Bay hosted their 2nd annual Marketer of the Year awards last night. What a memorable night, mingling with so many amazing marketers from the…
Read MoreAnnouncing Marketer of the Year Finalists
Finalists are Announced for the 2016 Marketer of the Year Awards The AMA Tampa Bay Marketer of the Year Finalists have been announced! These are Tampa Bay’s most prestigious brands and…
Read MoreVisual marketing and communications: How to make photos and graphics
By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their…
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