Posts by amasite
Krispy Kreme©: Using Social Media to Create Joyous Moments Around the Globe
By Erin Hardy AMA Tampa Bay welcomed Kelley O’Brien, Krispy Kreme’s Director of Social Media Marketing (@KelleyOB) as the guest speaker on Thursday, August 18. Approximately 100 attendees enjoyed O’Brien’s…
Read MoreSweet Tips on Social Media Marketing from Krispy Kreme®
Krispy Kreme is an exemplar of brand building success in the social media world in an industry facing significant challenges resulting from changing consumer attitudes and preferences. According to Kelley…
Read MoreMarketing Strategy ABC’s for Busy Marketers
By Gary Beemer At a recent conference, a room full of professional marketers where asked to define the term “Marketing Strategy.” Simple enough… right? At first there was an awkward…
Read MoreA Campaign Manager’s Social Media Strategies
Event Recap: How Trust, Convenience & Authenticity Drive Uber’s Success
AMA Tampa Bay welcomed Uber’s Senior Marketing Manager Justin Hinote as the guest speaker on Thursday, July 21. Approximately 100 attendees enjoyed Hinote’s insights on marketing to Millennials (19 to…
Read MoreChatbot Assists in Marketing and Sales
Chatbot is defined as a computer program that is designed to simulate conversation with human users, mostly used over the internet. If you’ve ever asked Apple’s Siri or Android’s Cortana…
Read MoreHow to do Search Engine Optimization (SEO) on Your Own & How to Know When to Outsource
x Misconceptions About SEO & How They Harm Our Businesses SEO is one of the most misunderstood types of digital marketing. Many business owners and general marketing practitioners believe it…
Read MoreUber & the Art of Marketing to Millennials
Why is marketing to millennials so important? Millennials, ages 19 to 35, are in the spotlight more than ever. They recently surpassed Baby Boomers as America’s largest generation and most…
Read MoreMember Spotlight: Colonel Jim Fraley
AMA Tampa Bay’s Member Spotlight: Colonel Jim Fraley. A monthly feature for our members to learn from the insight and experiences of other members.
Read MoreAd Blocking: Good or Bad for Advertising Industry?
There is a growing debate in the industry about ad-blocking and its potential to threaten the advertising ecosystem. Today, blocker usage growth is fueling contentious dialog between ad-blocking software companies…
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