Posts by amasite
Healthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise…
Read MoreSnapchat: Should you dive in, and how can you tell if you’re swimming or sinking?
Recently, Snapchat sold 145 million shares at its IPO and is now valued at a cool $25 billion. According to The Economist magazine, Facebook tried to buy Snapchat for $3…
Read MoreVisual marketing and communications: Setting your plan in motion
By Mike Stephenson More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year. Visual marketing and communications are…
Read MoreThe Landscape of Tampa Bay Healthcare
AMA Tampa Bay Healthcare Shared Interest Group Event Preview Consumerism has drastically changed the way most of the largest companies and sectors do business. It has forced companies to give…
Read MoreCongratulations AMA Tampa Bay Marketer of the Year Recipients!
The American Marketing Association of Tampa Bay hosted their 2nd annual Marketer of the Year awards last night. What a memorable night, mingling with so many amazing marketers from the…
Read MoreAnnouncing Marketer of the Year Finalists
Finalists are Announced for the 2016 Marketer of the Year Awards The AMA Tampa Bay Marketer of the Year Finalists have been announced! These are Tampa Bay’s most prestigious brands and…
Read MoreVisual marketing and communications: How to make photos and graphics
By Mike Stephenson With visual marketing and communications becoming dominant, more and more companies are focusing on the how to of incorporating visual content into their efforts to get their…
Read MoreMarketer of the Year – If not you then who, if not now, then when?
The American Marketing Association exists to unite a community of professional marketers in an unparalleled discussion on marketing excellence. No other organization provides more ways for marketers and academics to…
Read MoreVisual marketing and communication: It’s important to show your work
By Mike Stephenson Your Facebook feed is cluttered with photos, videos and graphics. Your attention constantly bounces from checking your Twitter feed to skimming your email to thumbing out a…
Read MoreFebruary Keynote Luncheon Event: Does Your Brand Need a Makeover?
Every brand needs a refresh once in a while, but doing so successfully may not be what you think. We often associate rebranding with a new logo, colors, and copywriting……
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