In today’s social media-driven world, brand leaders are using dynamic content marketing strategies across active blogging, engaging social, podcasting and more. As you build your content distribution channels, link onto relevant trends in order to give consumers and customers the content that they are looking for. Video is one of those key opportunities for content that can be used across social channels, embedded on your website, and included throughout the sales process.
And don’t just take our word for it. Here are a few notable statistics to keep in mind about video content:
- 92% of mobile video consumers share videos with others (Source: Forbes)
- Social media video posts generate 1200% more shares than text and images combined (Source: SmallBizTrends)
- Including video in an email leads to a 200-300% increase in click-through rate (Source: Forrester)
Including video in your marketing strategy is a must. These five tips will ensure that you successfully integrate video into your marketing plan.
1. The Basics: Post Videos on Your Website
Did you know that 84% of consumers have bought a product after watching a video? (Source: OptinMonster)
Videos are extremely effective content for your website, allowing you to increase the quality of your leads and generate more sales. Plus, video content is fresh and engaging, giving your website’s visitors the chance to learn more about your company and what you sell. Video content complements the typical text and image content on a webpage really nicely and makes the page more user-friendly.
2. The Must-Have: Make your Product Demos Stand Out
Product demonstrations are an amazing opportunity to show your clients what makes your product so special, directly from the source. These videos work particularly well for software companies looking to demonstrate how accessible and functional their products are. Product demonstrations are great for cold emails and video calls with customers, making these videos useful throughout the entire sales process.
3. The Difference Maker: Show off Customer Testimonials Like Never Before
The most effective type of video content for brands is customer testimonials (source: Curata). Testimonials are a powerful way for companies to reach new customers, generate new leads, and highlight their customer service. These videos are engaging posts on social media and they work really well on your website. If you are looking to venture into video marketing for the first time, testimonials are a great way to start.
4. The Cutting Edge: Go Live!
Going live on social media platforms such as Instagram, Facebook, and TikTok is an easy – and cheap! – way to use video to connect with your customers. Live videos allow you to answer any questions your customers have, put a face to your brand, and build your following on social media. The algorithms on these platforms are designed to boost profiles that use its features, such as going live. Going live is a no-brainer if you’re looking to grow your social media following and incorporate video into your marketing.5.
5. The Reality Check: Maximize your Budget
Video content is in high demand these days, which means that it can be expensive to produce high-quality videos. Fortunately, software companies like the Tampa-based CROOW Studio make studio-quality video more accessible for brands and small businesses looking to expand their video content strategies. CROOW Studio gives businesses access to its template library and collaborative workflow to make the entire video production process more efficient and cost-effective, while matching the presentation standards of their brands.
This article was written by the staff of CROOW an award winning collaboration software company. CROOW Studio has partnered with AMA Tampa Bay to offer discounted video production services and is offering an additional 10% discount off it’s already low prices on any video packages to AMA member companies. Just follow this link for more information and the discount code.