Archive for January 2018
Do You Know Your Customers? Leveraging Consumer Insights for Better Customer Engagement
In the era of Big Data, businesses are increasingly inundated with customer data but often lack a basic understanding of who their customers are. Luckily, data-driven analytical solutions can help…
Read MoreWill Artificial Intelligence Replace Your Marketing Job?
By Stephen Baglione Ph.D. Professor of Marketing and Quantitative Methods Henry Ford’s factories teemed with employees, and he paid them $5 to improve productivity and hope they would become customers. Volvo’s…
Read MoreThe Wild Side of Marketing – Lowry Park Zoo
Take a look at the Lowry Park Zoo Website to see how they position their brand and market their business. No matter what your product or service is, you can…
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