Archive for March 2017
Healthcare Marketing in Tampa Bay Needs to Focus on Patients as Consumers
By Mike Stephenson As healthcare marketing in Tampa Bay and elsewhere becomes increasingly competitive, Jim Jacobsohn advises doing what any marketer would do: “Think about your strengths … and advertise…
Read MoreSnapchat: Should you dive in, and how can you tell if you’re swimming or sinking?
Recently, Snapchat sold 145 million shares at its IPO and is now valued at a cool $25 billion. According to The Economist magazine, Facebook tried to buy Snapchat for $3…
Read MoreVisual marketing and communications: Setting your plan in motion
By Mike Stephenson More than 60 percent of marketers and small business owners say they plan to invest more in video marketing this year. Visual marketing and communications are…
Read MoreThe Landscape of Tampa Bay Healthcare
AMA Tampa Bay Healthcare Shared Interest Group Event Preview Consumerism has drastically changed the way most of the largest companies and sectors do business. It has forced companies to give…
Read MoreCongratulations AMA Tampa Bay Marketer of the Year Recipients!
The American Marketing Association of Tampa Bay hosted their 2nd annual Marketer of the Year awards last night. What a memorable night, mingling with so many amazing marketers from the…
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