August 2016 - AMA Tampa Bay

Krispy Kreme©: Using Social Media to Create Joyous Moments Around the Globe

Posted on August 23, 2016 by

By Erin Hardy AMA Tampa Bay welcomed Kelley O’Brien, Krispy Kreme’s Director of Social Media Marketing (@KelleyOB) as the guest speaker on Thursday, August 18. Approximately 100 attendees enjoyed O’Brien’s…

Sweet Tips on Social Media Marketing from Krispy Kreme®

Posted on August 16, 2016 by

Anne Myers

Krispy Kreme is an exemplar of brand building success in the social media world in an industry facing significant challenges resulting from changing consumer attitudes and preferences. According to Kelley…

Marketing Strategy ABC’s for Busy Marketers

Posted on August 8, 2016 by

amasite

By Gary Beemer At a recent conference, a room full of professional marketers where asked to define the term “Marketing Strategy.” Simple enough… right? At first there was an awkward…

A Campaign Manager’s Social Media Strategies

Posted on August 5, 2016 by

amasite