An Overhaul for Mr. Mom

The face of the American family is not the same as it was a decade or two ago. Gender roles are changing as a result of the modernization of our…

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Straight Talk or Industry Jargon?

What is the best way to communicate with your customers? Do you approach them in a completely straightforward manner while emphasizing your brand’s exceptional qualities, or do you use lingo?…

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Is Twitter a Marketer’s Friend?

Social media marketing is by now a staple product line at ad agencies as well as internal marketing departments. People are hooked on social media, so if a brand wants…

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