Archive for November 2010
Bringing in a Ringer
Celebrity endorsement is a staple of the advertising industry. If you market to consumers, this tactic can be successful regardless of what product or service you sell. One night of…
Read MoreBetter than Buzz? Building Word-of-Mouth Advertising
There is a lot of uproar about building buzz and getting your brand out there. While you definitely want people to be talking, you may be better served to look…
Read MoreRubber Brands
When it comes to building a brand, it can become far too easy to set your sights too high. Niche brands sometimes become successful and want to become all-encompassing in…
Read MoreHIROSHI, KYOSEI AND ME
It was in June 1994 when I met His Royal Highness, the Emperor of Japan. His Majesty had come to visit the Japanese Garden at the Missouri Botanical Garden in…
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