Archive for August 2010
Not in Retail? Consumer Habits Still Matter
Last week, we looked at the results of Deloitte’s annual Back-to-School Shopping survey. Results indicate that, although they’re nowhere near ready for spending freely, consumers have adopted a less pessimistic…
Read MoreBack-to-School Shopping Shows Promise for Marketers
Students in Hillsborough County head back to school today, wearing new clothes and laden with school supplies. Each year, back-to-school shopping brings a boost to the retail market, and this…
Read MoreBut We’re the Marketing Department—Why Does Exit Strategy Matter?
Every successful business begins with an excellent plan, and that plan generally—and should—include an exit strategy. That exit strategy outlines the end goal for the business; for example, do the…
Read MoreWhat’s Your Story? Harness the Power of Marketing through Storytelling
As marketers, we often focus on the “next big thing,” straying from the perennial principles of effective marketing to pursue the latest fads or rehash metrics. Yet virtually every new…
Read MoreNew AMA Tampa Bay President – My Look Ahead
For those of you who missed it, on June 22, Colleen Chappell, the AMA Tampa Bay President and President of ChappellRoberts, passed the gavel of leadership to me. After a…
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