Archive for July 2010
Building a Reputation as a Thought Leader: Penetrating the Speaker Circuit
A few weeks ago we looked at strategies to get your name in print. This week, we’ll look at another key component of thought leadership: breaking into the speaker circuit.…
Read MoreA Quick Q & A with Dana Williams
Dana Williams, Director of Marketing and Communications for Southwest Airlines, shared her insights with us this past Friday. Williams explained the strategy behind Southwest’s “Bags Fly Free” campaign and shared…
Read MoreBuilding a Reputation as a Thought Leader: Get Your Name in Print!
Establishing oneself as an industry thought leader makes marketing and sales a much easier task. For marketing executives, especially those who specialize in marketing for a specific vertical, gaining a…
Read MoreMarketing Metrics: How to Make Them Matter (Part Two)
The task of building reliable and meaningful marketing metrics presents a significant challenge. David W. Stewart, professor at the Marshall School of Business at the University of Southern California, offers…
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