Powerful Trends in Marketing to Women

Are your marketing campaigns convincing women to take a chance on your product or service?

The world is changing rapidly, but one thing has stayed the same: women still make up one of the largest and most influential demographics in America. In the typical household, it is the matriarch who does most of the shopping for the family. If women make up the majority of your target demographic, your marketing tactics should be speaking their language. Try these approaches to get your business on the right track.

• Women will hunt for bargains. One of the best ways to inspire that initial loyalty and subsequent customer loyalty from a woman is to lure her in with a great deal. Make promotions and coupons a regular part of your marketing plan.
• Women love social media. With few exceptions, women dominate the world of social media. If you haven't made your online presence fun and accessible yet, now is the time. Keep your Facebook page active and start pinning some pictures to Pinterest.
• Make aesthetics a high priority. Whether you're designing a new banner ad or putting together a new product, appearances could make or break the reception you receive from female customers. Even the most useful products may be passed over by many females if they believe they are an eyesore.
• Earn and maintain trust. Companies that appeal to women are often those that work to provide consistency for their customers. Aim for high-quality products or trustworthy services and many women will stay loyal to you even if your prices are a little higher than the competition.

Get to know other professionals in your field! AMA Tampa Bay provides plenty of opportunities to network with locals. Stop by our events page for more information about upcoming seminars and meet and greets.

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