Building an Effective Loyalty Program
In today’s world, customers are continuously surrounded by choice. With the internet and ease of price shopping, both consumers and businesses are becoming increasingly price sensitive to find the best…
Vertical Video: Why now?
Videos have always been shot horizontally, so why change now? As marketers, we understand the power of video. The saying “a picture is worth a thousand words” is more alive…
Micro-Influencers: A true connection to followers
There is immense power in familiarity, especially when it comes to people. We trust who we know, which is why celebrities have traditionally been highly sought after for marketing campaigns…
Today’s Cloud-based Solutions
We have all heard about the cloud, but what exactly is it? We can’t see it or feel it, but we know that the cloud is used by millions of users…
Go Green: Trend or Lifestyle?
Within the go green movement, we can find trends like sustainable fashion, zero-waste practices, recycling, reducing single-use plastics, and eating a plant-based diet. The “eco-friendly” movement has increased popularity as…
On the Rise: AI, Chatbots, and Voice Search
The digital era is fascinating and continuously evolving. Who would have ever thought that we could have virtual assistants like Siri and Alexa? Cryptocurrency, online shopping, googling, video chatting, and texting are terms…
Volunteer of the Quarter: Janet Williams
Congratulations to our Q1 Volunteer of the Quarter – Janet Williams! Janet serves as the Creative and Brand Director on the Communications team for AMA Tampa Bay, and is an…
Marketer of the Year – MOY 2018
Are you ready for the Marketer of the Year Awards? We hope you are as excited as we are. For the fourth consecutive year, Tampa Bay’s American Marketing Association will…
The Three Reasons Direct Mail Delivers the Best ROI
When planning your next marketing campaign, you may be considering which marketing channels to use. For decades, direct mail has proven to perform time and time again, delivering business results.…
Our new focus: Gen Z
Decades ago, consumers would adapt their wants and needs to what was offered in the market. This dynamic has changed as consumers now have a voice and companies are the…