Tampa Bay AMA Spotlight | Steve Kelley
Current Board Title: VP Membership Years on the Board: 9 months How did you originally get involved with the AMA and what was your path to joining the board? I…
Do Personal Values Translate into Marketing Values?
Russ Klein, the CEO of AMA National, has written a piece called Nike and the Arrogance of Moral Certainty. He says that “social impact is not a strategy; it’s a…
Tampa AMA Member Spotlight | Ally Gannon
We kick off our Board Member Spotlight series with our new 2018-2019 AMA Tampa Bay president, Ally Gannon! Ally has been involved with the AMA for many years and is…
5 Ways to Use Instagram Stories for Your Brand
In recent years, Instagram stories have dominated the playing field when it comes to photo and video sharing apps. Sharing stories is no longer just for millennials either. Over 64%…
Nordstrom Opens Doors as Others Close Theirs
As Retailers close doors, Nordstrom continues to open them. But How? As a current Nordstrom intern, I have gained a lot of insight into how this company works, and not…
Brand Storytelling Success: Columbia Restaurant Group
How to Improve a Good Thing… What a pleasure to attend AMA Tampa Bay’s July luncheon yesterday! While it had all the makings that attract seasoned networkers… good attendance, interesting…
4 Tips for Creating Brand Identity
If you tried two unlabeled sodas, would you be able to distinguish Coke from Pepsi? Most people cannot. However, if a Coke and Pepsi were both put in front of…
Digital Media – Is It Worth the Cost?
Digital Media – Is It Worth the Cost? Digital technology has made it easier and more efficient than ever for marketers to generate guaranteed, measurable results – especially when it…
What Voice Search Means for SEO in 2018
From asking Siri for directions to relying on Alexa for weather updates, people are using voice search more and more each day. According to ComScore, voice search will make up…
Developing Your Brand’s Website: Four Crucial Steps
Developing Your Brand’s Website: Four Crucial Steps For any business or organization, the website is a crucial aspect of the brand. It only takes a few seconds for a…