AMA Tampa Bay “Marketer of the Year” Event
For third consecutive year, Tampa Bay’s American Marketing Association will be presenting its Marketer of the Year Awards. The MOY Awards aim to recognize and celebrate marketers within the Tampa…
5 Ways to Differentiate Yourself in an Over-Saturated Blogging Environment
Blogging- a term that had been lightly used to describe a hobby in the past, has now become a legitimate, monetized business. Increasing user-friendly blogging sites and a digitally obsessed…
Mark Zuckerberg’s Head Is On Fire (But Facebook Isn’t Dead)
Most of us have seen the doomsday articles about Facebook in the past few months and pictures of Mark Zuckerberg’s head on fire. The latest algorithm change earlier last month…
Email Marketing – Myths, Fantasies & Facts
There are plenty of myths, rumors and assumptions about email marketing that are taken for granted when they’re not even true. Not every marketer specializes in email marketing, so I…
Clearwater Marine Hospital Saves Dolphin: Dolphin Saves Clearwater Marine Hospital
https://www.youtube.com/watch?v=eSIJZfcSTv4
Do You Know Your Customers? Leveraging Consumer Insights for Better Customer Engagement
In the era of Big Data, businesses are increasingly inundated with customer data but often lack a basic understanding of who their customers are. Luckily, data-driven analytical solutions can help…
Will Artificial Intelligence Replace Your Marketing Job?
By Stephen Baglione Ph.D. Professor of Marketing and Quantitative Methods Henry Ford’s factories teemed with employees, and he paid them $5 to improve productivity and hope they would become customers. Volvo’s…
The Wild Side of Marketing – Lowry Park Zoo
Take a look at the Lowry Park Zoo Website to see how they position their brand and market their business. No matter what your product or service is, you can…
Listen to Google’s Digital Marketing Evangelist
https://www.youtube.com/watch?v=g7qXnrqr6Us
7 Ways You’re Harming Your Website Without Realizing It
Your website is your baby. It impacts your reputation, generates leads, builds credibility, and answers questions, and more. If you’re not a developer or an SEO, there’s a chance that…