Centaur or Celestial Horse? Cultural Confusion in Brand Imagery
By Timm Sweeny President, SIL Group Regardless of where they are from, the city or the countryside, few Chinese are indifferent to cognac. China ranked 8 out of 153 countries…
The Seven Deadly Sins of Email Marketing
In our increasingly technological world, email, blogs, mobile marketing and videos are the way of the future. With direct mail campaigns set to drop 17% during 2011, the marketing budgets…
Getting Ahead From Behind
There has been a lot of talk on the national level about a rebounding economy and an optimistic outlook for 2011. While we are obviously glad to hear this, we…
Giving away the House
Basic knowledge of social structures or people in general dictates that people love free stuff. You can call it a promotion, a product sample or whatever you would like, but…
To Text or Not to Text
With every new technology comes a new means of reaching customers. The U.S. Postal Service provided the platform for direct mail. AOL, Internet Explorer and the like made email marketing…
Whom Are You Selling to? A New Middle Class
As a society, America tends to have extravagant tastes. Consumers have traditionally been the backbone of our economy and have stood up to the challenge, many buying goods and services…
An Overhaul for Mr. Mom
The face of the American family is not the same as it was a decade or two ago. Gender roles are changing as a result of the modernization of our…
Straight Talk or Industry Jargon?
What is the best way to communicate with your customers? Do you approach them in a completely straightforward manner while emphasizing your brand’s exceptional qualities, or do you use lingo?…