The (Advertising) Revolution Will Be Televised
Technology and lifestyle trends are working together to change advertising. They are making significant alterations to how marketing communications are developed and delivered. Advertising is not static; it will constantly…
Leveraging Trends
Marketing is about communicating with people and getting the word out about your brand. In order to effectively communicate, a marketer must know what the people they are talking to…
Bringing in a Ringer
Celebrity endorsement is a staple of the advertising industry. If you market to consumers, this tactic can be successful regardless of what product or service you sell. One night of…
Better than Buzz? Building Word-of-Mouth Advertising
There is a lot of uproar about building buzz and getting your brand out there. While you definitely want people to be talking, you may be better served to look…
Rubber Brands
When it comes to building a brand, it can become far too easy to set your sights too high. Niche brands sometimes become successful and want to become all-encompassing in…
Still Going Green?
Marketing follows trends much like anything else in the world. Once something is established, and people seem engaged, marketers often find ways to tailor their offerings around whatever trend is…
Rebranding is an Involved Process
When sales are down or a company feels that their competitors are outpacing them, the marketing department often ends up being assigned a job. They are generally told that things…
Hyperlocal Targeting: Does it fit Your Needs?
One of first things that businesses consider when either starting or growing operations is location. You must be located so as to be accessible to customers. These days the internet…
Your Mother Always Told You to be Yourself, Didn’t She?
Branding is more than a word that you throw at clients or managers because you are the marketing expert. It’s a real concept that exists in the marketplace. Consumers respond…